A company´s CSR work is affected by cyclical fluctuations, signals from customers and clients but also people by their know-how, network and drive that can induce others to be innovative and wise.
CSR i Praktiken has ranked the 100 most influencing people within sustainability during 2012, here is the list of the first 30. It is a difference between having the most formal power and the most informal power in order to have an impact on stakeholders to the right direction.