IKEA, through its wholly owned subsidiary Swedwood, contributes to devastation of the unique virgin forests in search for wood. Supported by large, well known environmental organizations, this devastation can go on. Meanwhile, these organizations get multi-million amounts of money. IKEA´s communication emphasizes its sustainability work and assures that all wood derives from sustainable and responsible forestry. See Uppdrag Granskning here.
IKEA: “We Love Wood” – Well to What Prize?
